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[POD] Venue Marketing as Strategy

[POD] Venue Marketing as Strategy

이형주 David Lee (지은이)
부크크(bookk)
10,000원

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[POD] Venue Marketing as Strategy
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책 정보

· 제목 : [POD] Venue Marketing as Strategy 
· 분류 : 국내도서 > 경제경영 > 기업 경영 > 경영전략/혁신
· ISBN : 9791127263881
· 쪽수 : 91쪽
· 출판일 : 2019-02-25

목차

Preface
Executive Summary
I. Introduction
II. Marketing as Strategy
1. Overview
2. Concepts and Definitions
III. Case Study: KINTEX
1. History
2. KINTEX’s 3Vs
(1) Valued Customer
(2) Value Proposition
(3) Value Network
3. Strategic and Organizational Challenges
IV. Conclusions

저자소개

이형주 David Lee (지은이)    정보 더보기
David Lee David Lee consults on tradeshow & venue management for both show organizers & venue marketers. He began his career in 2003 at KINTEX, the largest convention center in Korea, where he spent 10 years in venue marketing and MICE business development. He then established his company, X4MICE & VMC Asia where he managed various tradeshows & cultural events like the Korean drama exhibition ‘My Love from the Star’, attracting more than 110,000 Asian visitors. He also provided consulting service on tradeshow development strategy for iMiD Korea Display Industry Association. He was named as a ‘Representative Entrepreneur’ by Goyang city, also won a grand prize for ‘Exhibition of the Year 2015’ by Ministry of Trade, Industry & Energy in Korea. David joined LYNC Factory, Inc. as a general director in 2018 and creates new model mixed with culture and PR business. He lectures at KonKuk University & Korea Exhibition Industry Association about MICE business & venue marketing. He is the author of ‘Tradeshow marketing for SMEs’, published in November 2017, as well as numerous articles in the business trade press. He operates his own blog about the MICE industry. He got an MBA from Helsinki School of Economics in 2009 and graduated from Sogang University in Korea 2001. Reach him at shurat0@naver.com & blog https://brunch.co.kr/magazine/exhibitors
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