CEO’s Insights on Sales and Marketing

● Acknowledgements 4

Part 1
Task Handling Strategy

Smart Time Management 12
Work before the Work 18
Finding Work Life Balance 24
Preparing Project Proposal 29
Importance of New Ideas 34
Self-Development at Work 40
The Real Reason for Anger 44
Key Differences Between a Manager and a Team Member 51
Effective Meeting Method 56
Achieving the Vision 62
Guide to International Business Trip 67
Flawless Inventory 73
Smart Goal Planning 77
Predicting Results with Closing 86
When to Search for a New Job 90
Daily Resolution for a Joyful Day 95

Part 2
Relationship Strategy

Different Leaders 102
Leadership Qualities 109
Company Event with Uppers Management 113
Conflict Resolution 118
Growing through Interaction 122
Key to Hiring 125
Responsibilities of New Manager 129
Danger of Blind Trust 135
Business Etiquette 140
Company Culture and Values 144

Part 3
Marketing and Sales Strategy

First Role of Marketing Team 152
Second Role of Marketing Team 157
Establishing Market Price 162
Definition of Sales 168
Essentials of Sales and Marketing 174
Preparing of Successful Sales 178
Importance of Managing Team 189
Medical Sales vs. Pharmaceutical Sales 194
Running Your Own Start Up 199
Effective Claim Handling 207
Medical Representative’s Philosophy 211

● Epilogue 216

● Publisher’s Epilogue 222

Acknowledgments

I wrote this book to inspire and mentor those navigating through the sales and marketing division of the world of the medical device. We sometimes find ourselves in the stage where we are stalled out, lost and in need of a professional and personal mentor. This book will offer a solution to them.

The Korean version of this book was published last year. Since then, I have accrued three groups of readership.

The first group consists of those who struggle to read and only skimmed the book.
The second group includes CEOs of other companies. They read this book multiple times and provided it to their employees.
The third and final group is those who I intended to address-entry-level employees, passionate employees who are seeking mentors, and overseas employees.

I saw a need for an English version for the English speaking, foreign employees who wanted to learn from this book. I, too, think that the purpose of publishing this piece is not for revenue but education. My wish is that this work becomes a guidance manual for the readers.

One of the oversea employees has read this book multiple times and has actively practiced the lessons. It is rewarding to know that I have influenced even just one employee.

The English version started serendipitously. During a dinner with the American branch employees, I was discussing the contents of the book. Playfully, I asked one of the employees if having an English version of the book would be helpful for the employees of international branches and people in the medical device field. She eagerly agreed and got to work right away on the new version.

I want to acknowledge her work, time, and effort. Third-party translation services may have been an excellent alternate option but would have lacked a depth of understanding that she gained while working as sales for the medical device industry.

During the process of translation, I revisited this book and saw a few points that I wanted to revise. In the one year since the Korean version of this work, my perspective and vision have evolved. However, I still believe that many will benefit from the basics of marketing and sales in this book, and my path to success will inspire and encourage novice journeyer.

I sincerely hope that this book will drive readers to change their lives, improve and build better careers.