해운대에 북극곰이 산다고요?

〈프롤로그〉 해운대, 팔색조 매력 도시 ············································· 12
(Prologue) Haeundae, the city of eight-colored charm ··················· 15

〈Hotspa #1〉 해운대에 북극곰이 산다고 요? ··································· 19
(해운대 상식 7문 7답)
Do polar bears really live in Haeundae?
7 Misunderstandings About Haeundae (7 Questions & 7 Answer)

1부 | 전설 속 해운대 | Part 1_ Haeundae in the Legend
01 | 해운대의 재발견 ·································································· 26
Rediscovering Haeundae ··························································· 29

02 | 한국 최고의 해수욕장, 해운대 ··············································· 31
Haeundae, Best beach in Korea ··············································· 33

〈Hotspa #2〉 해운대 해수욕장과 하와이 와이키키, 무엇이 다른가? ··· 35
Haeundae Beach vs Waikiki Beach? What's the Real Difference?

03 | 외국인들이 즐겨 찾는 사찰, 해동용궁사 ··································· 38
Haedong Yonggungsa, a temple popular ··································· 40

04 | 달을 가장 잘 볼 수 있는 곳! 해월정 ······································· 42
Haewoljeong Pavilion: The Premier Spot to View the Moon! ········· 44

〈Hotspa #3〉 해월정에서 다시 달을 보는 날! ·································· 46
Another day to enjoy the moon at Haewoljeong!

05 | 마음의 때까지 벗겨주는 곳! 해운대온천 ··································· 52
Haeundae Hot Springs, where you can peel off your heart! ··········· 55

06 | 온천욕, 날개 돋는 힐링의 순간 ·············································· 57
Hot spring bathing, healing moments that make you feel like you have wings ··· 59

〈Hotspa #4〉 해운대 온천에는 있고, 일본 온천에는 없는 것 ············· 61
What Haeundae Hot Springs Have? and Japanese Onsen Don't!

07 | 동백섬의 인어상을 아시나요? ················································· 63
Do you know the mermaid statue of Dongbaekseom Island? ········· 65

08 | 억새 물결, 장산에 올라보셨나요? ··········································· 66
Have you ever climbed Mt. Jangsan, a wave of silver grass? ········· 68

09 | 불꽃쇼 및 야경 명소 3곳 ······················································· 70
Fireworks Show and 3 Night View Spots ···································· 72

10 | 해운대라이프 신문, 해운대를 담은 큰 그릇 ······························ 74
Haeundae Life Newspaper, a large vessel containing Haeundae ···· 76

2부 | 볼 거리 - 관광명소 | Part 2_ tourist attractions
11 | 부산의 관광 허브, 벡스코 ······················································ 79
BEXCO needs to be reborn as Busan's tourism hub ····················· 81

〈Hotspa #5〉 해운대와 라스베이거스, 컨벤션 시티 ·························· 83
Haeundae vs Las Vegas: Two Convention Cities, One Big Difference

12 | 순식간에 딴 세상을 구경하는 곳! 영화의전당 ··························· 87
'Busan Cinema Center', the Magic world in an instant! ················ 89

〈Hotspa #6〉 부산국제영화제와 칸영화제, 무엇이 다른가요? ············· 91
BIFF vs Cannes Film Festival

13 | 달맞이공원의 명품 조각, 꽃의 내부(Chamber) ······················· 94
The Luxury Sculpture of Dalmaji Park, 'Chamber' ························ 96

14 | 해운대 비치로 통하는 길, 구남로 ··········································· 98
Gunam-ro, the road leading to Haeundae Beach ························ 100

〈Hotspa #7〉 구남로와 라스베이거스 스트립 차이 ·························· 102
Gunan-ro's Charm? Different from the Las Vegas Strip

15 | 푸른 뱀의 전설, 청사포 다릿돌 전망대 ··································· 105
Cheongsapo Daritdol Skywalk, inspired by the legend of the 'Blue Snake' ··· 108

16 | 활력과 고요의 조화! 송정 비치와 죽도공원 ····························· 110
Songjeong Beach and Jukdo Park, a harmony of vitality and tranquility! ··· 112

17 | 해운대 최고의 전망대를 아시나요? ········································ 114
Where is the best observatory in Haeundae? ····························· 116

〈Hotspa #8〉 해운대, 한국 최고의 초고층 도시! ····························· 117
Haeundae: Korea's Capital of Skyscrapers

18 | 해운대수목원, 연인을 위한 최고의 데이트 명소 ······················ 120
Haeundae Arboretum, the best date spot for couples! ················· 122

19 | 부산 엑스 더 스카이, 올라보면 다시 보여요! ··························· 123
Busan X the sky, If you go up, you can see it again! ··················· 125

20 | 연등 축제의 의미 ······························································· 127
Meaning of Lotus Lantern Festival ············································ 129

3부 | 즐길 거리 - 체험하기 | Part 3_ Things to Enjoy - Experience
21 | 기분 좋은 산책길 코스, 몇 군데나 걸어보셨나요? ····················· 131
Pleasant promenade course, how many places have you walked? ··· 133

22 | 해운대에서 자전거 타기 ······················································ 135
Biking in Haeundae ······························································· 138

23 | 최상의 오감만족! 해운대 전통시장 ······································· 140
Haeundae Traditional Market, Satisfying the Five Senses! ··········· 142

24 | 청춘의 파라다이스!, 송정해수욕장 ········································ 145
Songjeong Beach, the youthful paradise! ································· 147

25 | 겨울에도 뜨거운 바다 체험, 북극곰 축제 ······························· 149
Polar Bear Festival, Experience the hot sea even in winter ·········· 151

〈Hotspa #9〉 세계의 겨울 바다 축제 ··········································· 153
Winter Sea Swims Around the World? Haeundae Is Not Alone

26 | 마리나베이에서 요트 타보셨나요? ········································· 155
Have you ever sailed a yacht in Marina Bay? ···························· 158

27 | 반나절 짜리 워킹투어 도전해 보세요 ····································· 160
Try a half-day walking tour ····················································· 162

28 | 달빛 워킹투어 어떠세요? ····················································· 164
How about a moonlight walking tour? ······································· 166

29 | 영화의 거리, 당신도 주인공이 될 수 있어요! ··························· 167
Street of Movies, you too can be the main character! ·················· 169

30 | 당신의 상상력을 시험하는 곳, 뮤지엄 원 ······························· 170
A place to test your imagination, Museum 1 ····························· 172

31 | ‘달집태우기’는 왜 할까요? ··················································· 173
Why do we do ‘Moon House Burning’? ···································· 175

〈Hotspa #10〉 한국인들은 왜 보름달에 소원을 빌까요? ··················· 176
Why Do Koreans Make Wishes to the Full Moon?

32 | 야식 투어, 어디로 갈까요? ··················································· 179
Why not? Local night food tour! ··············································· 181

33 | 2025 K-컬처 모래축제 ······················································· 182
2025 Haeundae K-Culture Sand Festival ·································· 184

〈Hotspa #11〉 무너질 걸 알기에 더 감동적인 예술, 모래축제 ·········· 185
Sand Festivals: Beauty That Moves Us Because It Will Collapse

34 | 송정 구덕포 길, 연인의 발길이 머무는 곳 ······························ 188
Songjeong Gudeokpo-gil, a place where lovers stop ··················· 190

4부 | 정책 제안 - 개선책 | Part 4_ Policy Proposals - Improvements
35 | 동백섬 케이블카의 성공 조건 ··············································· 192
Conditions for success of Dongbaek Island Cable Car ················· 194

36 | 파도 위에 잠자기, 해상관광호텔 ··········································· 196
Floating Hotel, sleeping on the waves ······································ 198

37 | 왜 안 되나요? 대천공원 전망타워! ······································· 200
Why not? Observation tower at Daecheon Park ························· 202

38 | 영화의전당 앞의 도로가 지하차도로 바뀐다면? ······················· 204
If the road in front of the Busan Cinema Center ························· 206

39 | 해리단길, 지속 가능한 명소의 조건 ······································· 208
Haeridan-gil, conditions for a sustainable attraction ···················· 210

〈에필로그〉 해운대의 숨은 매력 ··················································· 213
(Epilogue) Haeundae’s Hidden Charms ········································· 214

해운대온천, 마음의 때까지 벗겨주는 곳!

“처음에는 얼마나 따가운지 몰라요. 제 살가죽을 한 꺼풀 벗겨내는 줄 알았다니까요! 그런데 끝나고 나면 날아갈 듯 가뿐하더군요!”

외국인 아가씨가 한국 특유의 목욕 문화인 ‘때밀이(scrub off dead skin)’ 를 처음 경험한 소감이다. 요즘 들어 우리나라 목욕 문화는 인기 관광상품이 되고 있다.