Strategic Psychology for CEOs

Table of Contents

Introduction
1. The Intersection of Management and Psychology /7
2. Purpose and Structure of the Book /9
3. Benefits of a Psychological Approach in Management /10

Chapter I: Human Resources and Psychology /13
1. The Importance of Employee Motivation and Maslow’s Hierarchy of Needs /15
2. Herzberg's Motivation-Hygiene Theory and Employee Satisfaction /21
3. Vroom's Expectancy Theory and Performance Management /26
4. Performance Appraisal and Feedback: Reinforcement Theory by B.F. Skinner /33
5. Organizational Change and Lewin’s Change Model /39
... (and more)

Chapter II: Marketing and Psychology /74
1. Understanding Consumer Behavior and Freud’s Psychoanalytic Theory /76
2. The Psychology of Advertising and Persuasion: Cialdini’s Principles of Persuasion /83
3. Brand Personality and Aaker’s Brand Personality Dimensions /89
4. Consumer Decision-Making and Kahneman’s Prospect Theory /96
5. Behavioral Economics and Marketing Strategies /103
... (and more)

Chapter III: Product Development and Psychology /140
1. Product Design and Don Norman’s Design Principles /142
2. User Experience and Csikszentmihalyi’s Flow Theory /149
3. Innovation and Creativity: Amabile’s Componential Theory of Creativity /156
4. Consumer Feedback and Cognitive Dissonance Theory /163
5. Product Positioning and Perceptual Mapping /170
... (and more)

Chapter IV: Investment Attraction and Psychology /210
1. Investor Psychology and Kahneman and Tversky’s Prospect Theory /212
2. Risk Taking and Investment Decisions: Prospect Theory /219
3. Psychological Contracts and Investor Relations /225
4. The Psychological Design of Investment Proposals /232
5. Investment Attraction Strategies Using Psychology /239
... (and more)

Chapter V: Collaboration and Psychology /279
1. Team Motivation and Hackman & Oldham's Job Characteristics Model /281
2. A Psychological Approach to Team Conflict Resolution /287
3. Communication Efficiency and Watzlawick’s Communication Theory /293
4. Teamwork and Belbin’s Team Roles Theory /298
5. Project Management and Psychological Factors /304
... (and more)

Chapter VI: Alliance Strategies and Psychology /338
1. Psychological Foundations of Alliance Negotiations /340
2. Building Partnerships and Psychological Trust /346
3. Managing Partnership Conflicts /353
4. Collaborative Negotiation and Fisher & Ury's Principles /360
5. The Psychology of Long-Term Business Relationships /366
... (and more)

Chapter VII: Financial Management and Psychology /399
1. Financial Decisions and Behavioral Finance /401
2. Risk-Taking and Financial Management /406
3. The Role of Emotions in Financial Decision-Making /412
4. Economic Crisis and Psychological Response /419
5. Investment Portfolios and Psychological Diversity /424
... (and more)

Conclusion /460
1. The Importance of Psychology in Management Practices /460
2. Sustainable Management Through Psychological Approaches /462
3. Future Prospects for Management Strategies Utilizing Psychology /464