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HALLYU 'K홀릭' 영문판

HALLYU 'K홀릭' 영문판

(How Korea Captivated the World)

장대환 (지은이)
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· 제목 : HALLYU 'K홀릭' 영문판 (How Korea Captivated the World)
· 분류 : 국내도서 > 사회과학 > 사회학 > 현대사회문화론
· ISBN : 9791164846474
· 쪽수 : 400쪽
· 출판일 : 2024-01-04

책 소개

HALLYU, a book filled with interesting and meaningful insights about Korea, the world’s most dynamic country, has been published.

목차

Preface

PART 1 KOREAN IDIOSYNCRACIES THAT FASCINATE FOREIGNERS

Koreans Don’t Take Unattended Wallets
K-food Extravaganza
Deliveries at The Speed of Light
Jeonse, Korea’s Unique Housing Solution That Even Angelina Jolie has Used
Fast Wi-fi Everywhere!
K-medical Service Wins the Hearts of Foreigners
Korea: The World’s Fastest Aging Country
Getting Around Smartly with Korea’s Public Transportation

PART 2 KOREANS MAKING THEIR MARK IN THE WORLD

Korean Leaders at International Organizations
From a Sports Periphery to a Powerhouse
Riding the Korean Wave With BTS, B-boys, Dancers, and Musicians
Did We Miss the Nobel Prize? Fear Not, We Have the Fields Medal!
Koreans Featured in Time Magazine

PART 3 The Power of Culture

From Squid Game to The Glory, K-Content Captivates Viewers Worldwide
K-Content: Soft Power Superstar
Getting to 64.3B K-pop Content Views
Blackpink Boasts the Most YouTube Subscribers Among Artists Worldwide
Korea: The Birthplace of Webtoons
A Nation that Distinguishes Itself in Global Sports
Taekwondo: From Korea’s National Sport to a Global Phenomenon
The Power of the Korean Passport: Visa-free Entry to 192 Countries
Overseas Koreans Agency Supports 7.32M Korean Expats

[Take a break] 10 Reasons Why Korea is an Attractive Destination

PART 4 KOREA, A COUNTRY THAT NEVER GOES DARK

From Aid Beneficiary to Science and Technology Benefactor
K-Power on Display at the Olympiad
Went to Catch Fish, Ended Up Building an Antarctic Science Base
Korea Poised to Become a Space Powerhouse
Powering Korea Via Nuclear Plants
Waiting for a Nobel Prize

PART 5 KOREAN COMPANIES THAT MADE THE IMPOSSIBLE, POSSIBLE

Small Korean Companies That Conquered Global Niche Markets Worldwide
The Authority of Korean-Made Semiconductors
Korean Cars: Come So Far, Got so Far to Go
From a Clunker to a Luxury Car
One Out of Two Electric Vehicles Worldwide Uses a Korea-Made Battery
Korea's Defense Industry: Largest Arms Export Since the Nation's Founding
The First Korean President to be Invited to the NATO Summit
A Country That Owns the A380 Super-large Passenger Aircraft
Korean Construction Companies Building Landmarks in the Middle East and Asia
Korean Bio Industry Joins the Ranks of Big Pharma
Not an Oil-Producing Country, but the World’s Largest Exporter of Petroleum Products

저자소개

장대환 (지은이)    정보 더보기
한국의 선도적 미디어 기업인 매경미디어그룹을 이끌고 있다. 매경미디어그룹은 한국에서 가장 많은 유료부수를 확보한 경제신문인 〈매일경제신문〉을 비롯해 종합편성채널인 MBN과 주간지인 〈매경이코노미〉, 월간지인 〈럭스맨〉, 인터넷 언론인 매경인터넷, 출판사인 매경출판 등의 계열사를 가지고 있다. 로체스터대학교에서 1973년 정치학으로 학사를 받았으며, 1976년 조지워싱턴대학교에서 국제정치학석사, 1987년 뉴욕대학교에서 국제경영학석사 및 박사학위를 받았다. 2002년 국무총리서리, 2005년~2010년 한국신문협회장, 2008년~2011년 세종문화회관 이사장을 역임했다. 이 밖에도 1993년 1월에 우리나라에서 최초로 세계경제포럼(World Economic Forum) 차세대 지도자로 선정되었고, 1997년부터 비전코리아 국민보고대회를 통해 국가어젠다를 제시하고, 20년간 세계지식포럼(World Knowledge Forum)의 집행위원장으로 글로벌 지식공유에도 앞장서고 있다. 저서 및 역서로는 《우리가 모르는 대한민국》, 《국제기업협상》, 《21세기 예측》(편저), 《신제품 밀레니움》(공저), 《Knowledge Driver》, 《원아시아 모멘텀》 등이 있다. Chang Dae-whan is the head of Maekyung Media Group, a leading media company in Korea. Maekyung Media Group encompasses the Maeil Business Newspaper, Korea’s largest paid-circulation economic newspaper; MBN, a broadcasting network; Maekyung Economy, a weekly magazine; Luxman, a monthly magazine; Maekyung Internet, an online news channel; and Maekyung Publishing, a book publishing company. He earned a bachelor’s degree in political science from the University of Rochester in 1973, a master’s degree in international politics from George Washington University in 1976, and both a master’s and doctoral degree in international business administration from New York University in 1987. He served as Prime Minister of Korea in 2002, Chairman of the Korea Newspaper Association from 2005 to 2010, and Chairman of the Sejong Center for the Performing Arts from 2008 to 2011. In January 1993, he became the first Korean selected as a next-generation leader by the World Economic Forum, and has presenting national agendas at the Vision Korea National Reporting Conference since 1997, as well as leading global knowledge sharing as Executive Chairman of the World Knowledge Forum for 20 years. He has written and translated numerous books, including The Republic of Korea We Don’t Know, International Business Negotiations, Forecast for the 21st Century (editor), New Product Millennium (co-author), Knowledge Driver, and One Asia Momentum.
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책속에서

Social media has also played a significant role in this phenomenon. As a platform where unique content attracts viewers’ attention, videos showcasing relatively unfamiliar aspects of Korean food culture have garnered interest. Many social media users developed an interest in Korean food through word of mouth from individuals who initially tried Korean food for fun but then acquired a taste for it. Curiosity about Korean food culture, as depicted in videos featuring Korean pop stars, Korean movies, and Korean dramas, has also contributed to the increasing popularity of Korean cuisine. Notable examples include “Chapaguri,” a ramen dish created by mixing Chapagetti (instant black bean noodles) and Neoguri (instant udon noodles), which was featured in the film “Parasite” (2019)—the first Korean film to win an Academy Award for Best Picture—as well as the lunch boxes and dalgona coffee featured in “Squid Game” (2021), a Korean drama series that gained global popularity on Netflix. Following the U.S. release of “Parasite,” the number of Amazon and Walmart reviews for Chapagetti and Neoguri doubled compared to before. Other common Korean dishes such as tteokbokki, kimbap, and hotteok also received attention after videos of BTS members enjoying the treats went viral.
_Excerpts from PART 1 KOREAN IDIOSYNCRACIES THAT FASCINATE FOREIGNERS


On May 24, 2006, at 12:30 p.m., the Notre Dame Cathedral near Geneva Central Station in Switzerland buzzed with activity. activity, with over 1,000 people gathered for a funeral mass. The service was in memory of a Korean: Lee Jong-wook, the former Director-General of the World Health Organization (WHO), who served in the position for three years. Among the vast assembly paying their respects were leaders of international organizations affiliated with the United Nations, representatives from health ministries of various countries, and diplomatic envoys.
Condolences flooded in globally, and the WHO staff's mourning echoed through the hallowed halls of the Notre Dame Cathedral. Even North Korea, typically adversarial towards South Korea, displayed an unexpected response. North Korean Ambassador Ri Chol remarked, “He was a man of integrity, embodying the morals and faith of the Korean people and held in high regard within the diplomatic community in Geneva,” adding, “He always treated our staff with human decency.” Upon learning of the passing of Lee, often referred to as Asia’s Schweitzer, a man of action, and the “vaccine emperor,” then-UN Secretary-General Kofi Annan lamented, “Today, the world has lost a great man.”
_Excerpts from PART 2 KOREANS MAKING THEIR MARK IN THE WORLD


While it may sound hyperbolic, there is a humorous saying circulating among foreigners: “If you want to marry a Korean woman, you must first defeat her father in a StarCraft match.” The jest underscores the deep-rooted popularity of e-sports in Korea, spanning various demographics. Over the past two decades, Korea has consistently clinched titles in major e-sports Chase Center in San Francisco, USA, the venue for theLeague of Legends World Championship 2022 finals championships, ranging from ‘StarCraft’ to ‘Warcraft’, ‘League of Legends’, and ‘Overwatch’. In Korea, being a professional gamer is seen as a lucrative and prestigious career promising wealth, fame, and gratification. Dubbed the ‘nation of e-sports’, an astounding 500 million e-sports enthusiasts globally root for Korean players and their awe-inspiring skills.
_ Excerpts from PART 3 The Power of Culture


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