포지셔닝으로 인생을 바꾸는 전략

감수자의 말 인생은 자리를 잘 잡은 사람이 이긴다·················································4
프롤로그 재능보다 더 중요한 것은 어떤 장소를 선택할까?·······································8

CHAPTER 1. 자신만의 인생을 살아갈 수 없는 나라
일본이라는 자동차·················································································21
자율주행 모드를 해제하자·······································································25
직소퍼즐형에서 레고형으로·····································································28
스마트폰, 커닝도 대환영·········································································31
일하는 사람은 두 부류로 나뉜다································································34
일자리를 잃는 사람들·············································································36
일의 가치는 ‘○○’에 의해 결정된다···························································39
‘사내 자영업자’를 목표로 삼자··································································42
1만 시간으로 프로가 될 수 있다································································44
우리는 이미 프로가 되어 있다···································································47
기업의 승자와 패자는 1998년에 갈렸다······················································50
우리가 그만둬야 할 5가지········································································52

CHAPTER 2. 승산이 있는 장소를 찾아 진지를 구축한다
에너지를 얻을 수 있는 일과 에너지를 빼앗기는 일·········································57
일하면서 절대 해서는 안 되는 것·······························································59
좋은 회사, 나쁜 회사를 구별하는 3가지 포인트·············································61
JPH로 인해 자신을 망쳐서는 안 된다·························································64
모든 조직은 점점 무능해진다····································································67
개인 X 조직·························································································69
고안하는 측, 정보를 제공하는 측에 선다······················································72
희소성 있는 정보를 창출하려면?·······························································75
동료가 즐거워할 만한 장소를 찾는다··························································78
의식적으로 환경을 바꾼다·······································································82
예술적인 생활 방식················································································85
‘정답’이 없는 사회에서 살아가기 위해서는?·················································88
나라(奈良)에서 하이엔드 빙수 기계가 탄생한 이유···········································91
‘커리어의 대삼각형’을 만들다···································································94
세 번째 발은 크게 내딛자········································································99
반드시 승리하는 프레젠테이션 기술························································· 104
회사를 상대로 협상력을 갖추기 위해서····················································· 109

CHAPTER 3. 나는 이렇게 ‘자리 잡기’를 해왔다
22세, 재학 중 직장인이 되다·································································· 113
앞으로의 시대는 ‘역발상’이 통한다·························································· 117
30세, 갑작스럽게 찾아온 병으로 인생이 180도 바뀌다································· 119
33세, 열정적으로 책을 읽기 시작하다······················································· 122
37세, 파리로 향하다············································································ 125
40세, ‘자영업자’라는 길을 선택하다 ························································ 127
47세, 중학교 교장에 취임하다································································ 131
52세, 단숨에 새로운 가능성이 펼쳐지다···················································· 134
61세, 아내, 자녀와 떨어져 이주하다························································ 138
성공은 이동 거리와 비례한다·································································· 140
65세, ‘조례만 하는 학교’를 개교하다························································ 143
독특한 3가지 원칙··············································································· 147
앞으로 다가올 70대를 위해 후지산 가와구치호에서 ‘자리 잡기’를 계획하다········ 151

CHAPTER 4. 인간의 그릇을 키우려면?
인생의 에너지 곡선·············································································· 159
상대를 끌어당기는 요소는 ‘골짜기’와 ‘전환점’············································ 163
신용 있는 사람의 10가지 조건································································ 165
인간의 그릇은 다이아몬드!?··································································· 167
호리에 다카후미 씨의 사례 ···································································· 170
니시노 아키히로 씨의 사례···································································· 173
필요한 것은 ‘뜻’, ‘철학’, ‘미의식’······························································ 175
60세 이후에는 젊은 사람들의 도전에 투자하자··········································· 178
정보 편집력을 높이는 2가지 요소···························································· 181
사고 정지 상태에 빠지지 않기 위해·························································· 184

CHAPTER 5. 운을 내 편으로 만들기 위해서는?
행동은 신속하게, 그리고 무수히 많이······················································· 189
상대를 웃게 만드는 사람에게 행운의 여신은 미소 짓는다······························ 191
자신의 실패담을 이야기하면, 긍정적인 에너지를 얻을 수 있다························ 194
유머와 위트를 키우자··········································································· 199
뇌가 연결되는 장소를 만든다·································································· 201
나에게 일어난 기적·············································································· 204
‘세상 수업’ 성립 배경에 얽힌 인연························································ 205
첫눈에 반한 그림············································································· 206
100만 가구 중 한 집········································································· 207
천연기념물을 기르다········································································ 209
뜻밖의 장소에서 후배와 재회······························································ 210
왜 운을 끌어당길 수 있을까?···································································· 212
나에게 일어난 기적 같은 만남································································· 214
사다 마사시 씨················································································ 214
구마 겐고 씨··················································································· 217
하루나 아이 씨················································································ 220
에조에 히로마사 씨·········································································· 223
히라바야시 요시히토 씨····································································· 225
10가지 기적을 적어보자······································································· 230

CHAPTER 6. 50세부터 시작하는 ‘정년 없는 삶’
포장마차를 시작해보자········································································· 233
인생은 특별한 마라톤··········································································· 235
온라인 개인 학원을 설립한다·································································· 238
내가 주목하는 5 + 3 분야······································································ 241
시간을 사용하는 방식을 바꾼다······························································· 243
돈을 쓰는 방식을 바꾼다······································································· 245
프로를 구매하기·············································································· 247
아바타를 구매하기··········································································· 248
커뮤니티를 구매하기········································································ 249
자신을 헐값에 팔아본다······································································· 252
자신을 해방한다·················································································· 255
내 안의 ‘광기’를 키워보자····································································· 258

CHAPTER 7. 60세 이후의 ‘진정한’ 돈 이야기
‘노후 2,000만 엔 문제’의 진실······························································ 263
60세 이후의 인생을 유형별로 분류하면…················································· 264
지출 – 얼마가 있어야 생활할 수 있을까?·················································· 267
수입 - 연금 수입은 얼마나 될까?··························································· 271
수입과 지출 관리················································································ 273
적자를 없애거나 줄이기····································································· 273
60세까지 수익을 창출하는 자산 마련하기·············································· 274
예기치 못한 지출을 미리 상정해 대비하기·············································· 274
자신에 관한 교육비를 늘리기······························································ 276
외주(위탁)를 적극적으로 활용하기························································· 277
리버스 모기지 활용하기····································································· 277
‘자리 잡기’는 인생 후반부에 큰 영향을 미친다··········································· 279

에필로그 ‘죽음’을 생각해봄으로써 인생을 개척할 수 있다··································· 282

여러분은 자신만의 인생을 살고 계시는가요? 만약 여러분이 진심으로 ‘내 인생의 주인공’이 되고 싶다면, 반드시 해야 할 일이 있습니다. 그것은 우리 사회의 특수성을 파악하고 그 틀에서 약간 거리를 두는 것입니다.

이제는 회사의 수명이 짧아졌을 뿐만 아니라, 사업의 라이프 사이클도 짧아지면서 개인의 직업 수명이 더 길어지는 역전 현상이 발생하고 있습니다. 이렇게 되면 ‘의지하려면 큰 나무 그늘 아래’라는 논리가 더이상 통하지 않게 됩니다. 조직에 소속되어 있더라도 ‘내가 의지할 수 있는 것은 스스로의 능력뿐’이라는 각오가 필요합니다. 이제, 자율주행 모드를 해제하고 자신의 포지셔닝을 전략적으로 생각해야만 하는 상황이 온 것입니다.

자신이 주인공이라는 의식을 갖고 일할 수 있는 환경이 주어진다면, 누구나 일에서 에너지를 얻을 수 있습니다. 반대로, 누군가의 지시에 따라 그저 작업만 수행해야 한다면, 에너지는 점점 빼앗기게 될 것이고요. 달리 말하자면, 성장에 별다른 도움이 되지 않는 단순한 ‘정보 처리형’ 업무만 계속하게 되면 에너지가 소모되고, 스스로 주도적으로 생각하고 가설을 세우며 시행착오가 용인되는 ‘정보 편집형’인 창의적인 업무를 통해서는 에너지를 얻을 수 있다는 것입니다.