2024 Consumer Trend Insights

Authors 4
Preface 8

Ten Keywords
Don’'t Waste a Single Second: Time-Efficient Society 25
Rise of ‘Homo Promptus’ 51
Aspiring to Be a Hexagonal Human 75
Getting the Price Right: Variable Pricing 105
On Dopamine Farming 135
Not Like Old Daddies, Millennial Hubbies 157
Expanding Your Horizons: Spin-off Projects 177
You Choose, I’'ll Follow: Ditto Consumption 199
ElastiCity: Liquidpolitan 225
Supporting One Another: ‘Care-based Economy’ 247

In the past, money was more important than time and it was natural to take the time to save money. However, these days, time and money have become equally precious, with time perhaps becoming even more precious than money. As a result, there is a growing number of people willing to spend money to gain more control over their time. This desire for efficient use of both money and time is leading to changes in various aspects of life.

we pointed out that AI cannot self-evaluate whether the results it produces are good or bad. The ability to reflect on oneself is called “metacognition,” and only introspective humans have it. In the end, only humans who can reflect on themselves will be qualified to put the finishing touches on AI’s creations

For example, if someone is a singer, it’s not just about having a good singing voice but also being well-mannered, coming from a well-off family, and showing signs of being nurtured with love. For those who are wealthy, it’s not enough to have money; they need to create wealth while contributing to personal development, earning the envy of others. We refer to people who aspire to be perfect in all aspects, including appearance, education, assets, career, family background, personality, talents, and more (which can be more than six), as “hexagonal humans.”