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· 분류 : 국내도서 > 경제경영 > 트렌드/미래전망 > 트렌드/미래전망 일반
· ISBN : 9788959896905
· 쪽수 : 280쪽
· 출판일 : 2020-11-20
책 소개
목차
004 Authors
008 Preface
Ten Keywords
013 Coming of ‘V-nomics’
047 Omni-layered Homes
069 We Are the Money-friendly Generation
095 Best We Pivot
123 On This Roller Coaster Ride
147 Your Daily Sporty Life
171 Heading to the Resale Market
201 Everyone Matters in the ‘CX Universe’
225 ‘Real Me’: Searching for My Own Label
251 ‘Ontact’, ‘Untact’, with a Human Touch
276 Notes
저자소개
리뷰
책속에서
As a trend analyst, the question I received most often was: “How will COVID-19 change trends?” And our anal\-ysis of changes in 2020’s global consumer trends, based on our 12 years of research, has led us to the following concluion:
“Coronavirus will not change the direction of trends, but it will impact their speed.”
In other words, the pandemic has quickened the pace of polarization, intensifying trends that were on the rise, and diminishing keywords that were waning. Just take a look at online and mobile purchases, teleworking, and home-schooling, which are now mainstream ? a drastic change from pre-COVID days when they were being introduced. What would have previously taken three to four years to implement has taken less than six months. The moral of this crisis is that we need to swiftly respond to changing trends. Once we move forward, we can’t go back. Our best and only option is to closely examine today’s trends and to make meticulous adjustments in response. - Preface
How will COVID-19 change the consumer market in 2021? At the time of writing this book, trends remain in drastic flux, and yet we still need to assess a course for the future by analyzing all angles of changes seen so far. In that respect, we propose “V-nomics” as the first trending keyword. The ‘V’ is for “virus,” with “V-nomics” signifying “an economy transformed by the virus.” More importantly, it is the basis for answers to the questions we are most anxious about. The questions are as follows:
(1) Can we see an economic rebound, such as a V-shaped recovery? (2) What kind of variations can we expect within the “untact” (a term coined and popularized by the Trend Korea Company, meaning “non-contact”) trend, accelerated by the coronavirus? (3) How will consumer values change? (4) What vision do we need to persevere in this era of V-nomics?
People who have previously emphasized the economic value of homes are now realizing a need to re-examine its significance and changes to its functionality stemming from spiritual and philosophical values. The Layered Home is the trend of perceiving the living space as an area to create one’s lifestyle that also reflects the inhabitant’s future-oriented attitude towards life. The trend of the Layered Home also implies that members of the household need to readjust their relationships with one another. Rather than an unchanging layout that divides space into the main bedroom, children’s room and living room, the home needs to become more flexible to ensure both personal and communal hours, to allow for personal and individual tastes to be expressed as well as for shared family time.
